For The Birds

The father-son owners of For The Birds, Jerry and Ben Houtekier, really had no idea what they wanted in a site when we began our work. But, they knew they wanted it to appeal to frequent hunters as well as novices.

The resulting site does just that. It explains the hunting features offered by For The Birds in a language that non-hunters can understand, without being dumbed down too much for experienced hunters.

I designed the For The Birds logo, which I have implemented on this site, on business cards and on letterhead.

2005

http://www.huntforthebirds.com